Marketing
Health Check
Answer some fundamental questions about your marketing to get a scored breakdown across four key areas, plus a custom action plan.
Answer Questions
Quick questions about your marketing strategy, tracking, and spend.
Get Your Score
Scored breakdown across four key areas — see exactly where you stand.
Take Action
A custom 3-step plan to fix your biggest gaps and improve results.
Why most digital marketing underperforms
Most businesses investing in SEO, PPC, and social media do not have a traffic problem. They have a measurement, conversion, or ROI problem — and they are paying to keep it hidden.
Common culprits include tracking that does not connect to real revenue, landing pages that bleed conversions, lead quality that wastes sales team time, and spend that has never been properly pressure-tested against margin.
The Marketing Health Check identifies these foundational gaps quickly, so you know what to fix before investing more budget into a leaky system.
What you'll learn from the audit
The health check goes beyond a score. It gives you a structured breakdown of the four areas that most directly affect whether your marketing generates a return.
Are you tracking the right data?
Many businesses rely on click and traffic reports while revenue attribution is broken or missing entirely. The audit checks whether your reporting reflects what is actually happening in the business.
Is your marketing profitable?
You can't manage what you can't measure. The audit surfaces whether you know your cost per lead, your cost per acquisition, and whether the numbers add up — before you scale spend further.
Where are you losing conversions?
Traffic is rarely the problem. Lost conversions happen in weak landing pages, slow websites, poor-quality leads, or follow-up gaps. The audit pinpoints where visitors are dropping off and why.
What should you fix first?
Not everything needs attention at once. The audit scores four foundational areas and highlights the highest-impact fixes so you know where to focus your time and budget.
Explore our digital marketing services
Red Balloon delivers integrated digital marketing for businesses that need measurable results — not just activity. If the audit flags an area you want help with, these are the services we provide.
Built by a digital marketing agency, not a generic tool
This audit is based on the same diagnostic framework we use with B2B and B2C clients who come to us with underperforming campaigns. The questions reflect what actually moves the needle in real accounts — not theoretical best practice.
Small gaps in tracking setup, landing page quality, or lead follow-up can account for a significant portion of lost revenue. This tool helps surface those gaps quickly, without a lengthy discovery process.
If your results flag areas where you want a second opinion or practical advice, we offer a free initial consultation with no obligation.
Ready to see where your marketing stands?
The audit takes 3–5 minutes. You'll get a scored breakdown across four areas and a practical next-steps plan — free and instant.
Red Balloon Design — Digital marketing, SEO, PPC, web design, and B2B marketing services. View all services